Dr Sam Jethwa
BDS (Lon) MFDS RCS (Edin) PgDip ClinEd • 19th President of the BACD
With over 14 years’ experience and more than 10,000 ultra-thin porcelain veneers placed, Dr Sam Jethwa is internationally recognised as an innovator in cosmetic dentistry and one of the world’s leading Smile Designers.
Creator of Smile Sculpting & Feather Veneers®
Dr Sam Jethwa has built a stellar international reputation as a leading Smile Designer and innovator in cosmetic dentistry. He is known for developing techniques that go far beyond what is found in everyday dentistry — delivering predictable, natural results tailored to each individual.
He is the creator of the Smile Sculpting technique, which is taught to dentists from across the UK and around the world through the Bespoke Smile Academy. An international lecturer and the 19th President of the British Academy of Cosmetic Dentistry, Dr Sam founded Bespoke Smile to bring these advanced techniques directly to patients in Upper Wimpole Street, London, and Marlow.
Credentials & Honours
- 19th President — The British Academy of Cosmetic Dentistry (BACD)
- Chosen Top Doctor for Ultra-Thin Veneers — Tatler Cosmetic Guide 2023–2025
- Best for Teeth — Harper’s Bazaar 2026
- 2025 Winner — Best Practice Principal Award
- Over 10,000 Ultra-Thin Porcelain Veneers Placed
- Founder of Bespoke Smile Academy (Postgraduate Veneers Diploma)
Before & Afters of Different Case Types by Dr Sam Jethwa
Your Smile, But Better
Facially driven smile design using ultra-thin hand-layered porcelain to widen the buccal corridors and brighten shade naturally.
Case treated by Dr Sam Jethwa • Drag slider to compare
Restoring Worn & Shortened Enamel
Rebuilt lost vertical proportion and natural incisal translucency with minimal tooth preparation via the Bespoke Smile Method.
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Replacing Bulky Previous Dentistry
Removed heavy, monochromatic previous restorations and crafted bespoke hand-layered porcelain veneers with natural surface texture.
Case treated by Dr Sam Jethwa • Drag slider to compare
Natural Harmony & Buccal Fullness
Previewed through our handmade Trial Smile sculpting stage before final placement by Dr Sam Jethwa.
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Enhancing Small Teeth & Proportions
Gum contouring combined with 0.3mm Feather Veneers® to create balanced, confident tooth proportions without drilling healthy enamel.
Case treated by Dr Sam Jethwa • Drag slider to compare
Refined Brightness & Alignment
Corrected mild rotational crowding and uneven colour in just two clinical visits following Trial Smile sign-off.
Case treated by Dr Sam Jethwa • Drag slider to compare
Discover What’s Possible for Your Smile
Every smile transformation at Bespoke Smile begins with a personal conversation, giving you the time and guidance to explore your options before making any decisions.
Your Smile Discovery appointment is a complimentary 45-minute in-person or virtual meeting with one of our Smile Advisors — designed to be the clearest first step toward understanding what’s right for you.